There for you then. Here for you now.
More Kansans trust Blue Cross Blue Shield of Kansas than any other provider for their health insurance. Consumers have had BCBSKS throughout their career, the brand wanted to invite them to trust BCBSKS for their Medicare Advantage plans in retirement.
80 Years Of Stability
The BCBSKS Medicare Advantage campaign focused on the organization’s 80 year history of serving Kansans. Research indicated that nostalgia was an entry point into the hearts and minds of our consumer. The creative follows a family from the beginning of their relationship into their retirement. The campaign showcased historic BCBSKS footage, sourced from long-time employees. We also created a nostalgic feel by shooting some of the photography on a Polaroid camera and filmed one scene in the broadcast spot with an analog over-the-shoulder camcorder which we purchased on Facebook Marketplace.
